NFL Player Stock Exchange Debuts in New Jersey, Platform Backed by Alex Rodriguez

Mojo Gameplay

The goal for Mojo users is to predict an NFL player s end valuation at their time of retirement. Mojo is currently acting as the market maker to assist in user liquidity. The company says are based on career stats, and prices move in real-time 24/7.

One of the really important premises of our market is that when you own stock in a player you re basically guaranteed a payout based on their on-the-field statistics at the end of their career, said Mojo cofounder and CEO Vinit Bharara. There s this objective formula that always anchors the value of the stock.

Bharara, who made his personal fortune with Lore by selling Diapers.com to Amazon in 2011 for more than half a billion dollars, explained that earlier prototypes for Mojo encountered the problem of players growing older and becoming less valuable than they were during their primes. To overcome the issue of players eventually being sold off and becoming valueless, Mojo challenges traders to predict a player s value based on their career performance.

The Mojo Value mechanism is an objective statistical formula that increases or reduces a player s value based on their performance. For example, a 10-yard gain for a running back increases the player s Mojo stock price by a penny. A turnover by the same player slashes their stock by four cents.

We tirelessly studied NFL analytics to arrive at the simplest, most intuitive way to measure a player s impact, Mojo said. Mojo Value is a single number calculated by weighing six important stats to summarize an athlete s impact in real-life games. The better the athlete, the more Mojo Value you should expect over any period of time.

Intrinsic Value

Mojo believes it has arrived at the best method for valuing an NFL player s worth. The baseline valuation determined on a player s entire career not only their worth this season provides intrinsic value, so says Bharara.

When people buy a stock, that stock has what we call intrinsic value, meaning it has an objective dollar value that isn t just worth what the next guy says it s worth, Bharara explained.

Mojo s business model is predominantly based on the platform charging a 1% commission on all positions. If a user buys $500 worth of Tom Brady, the position is actually $495 after Mojo takes its cut. The site does not take a or settlements at a player s retirement.